Blogs have become one of
the most fascinating and popular platforms upon which individuals may sell
their wares, offer advice or simply journal about their daily lives.
But what is the point of
having a blog if no one is going to read it?
There are many reasons
why you’d would want to increase the traffic to your blog
. It could be for monetary reasons, to gain more
public exposure or to show off your skills. Bloggers want to see their sites
develop, evolve and grow.
So, how can you get more
visitors to your blog?
Here are 6 easy ways to
increase traffic to your blog.
1. Optimize Your Content
The initial structuring
of a blog should evolve around designing it to attract maximum traffic. Pages
on your blog can be optimized to attract readers and potential
consumers. This can be done by organizing content by putting it into
categories that will enable readers to find what they are looking for quickly
and easily.
This includes
sub-titles, bullet points and lists.
Search engines pick up
on themes of related content, so include keywords and keyword phrases. If you
work a little on your blog’s SEO (Search Engine Optimisation) in this kind of
way, you’re likely to get more search engine traffic.
2. Define Your Audience
The most important
question a blogger can themselves is, Who is going to read my blog? Focus your
content on what your blog is based on. Then carefully consider your target
audience and address that audience directly. If you write what they want to
read it’s quite likely that they’ll recommend your content to their peers.
You might already have a
good idea of who reads your blog through a quick look at your followers on
Twitter, for example. But to get a better insight you could sign up to Alexa.com to
see in depth information such as the gender or browsing location of your blog’s
visitors.
3. Ensure The Blog Works Properly
Regardless of how many
readers hit on a blog, if the blog is not working, as it should, visitors will
not stay, and in most cases, will not return. It can be frustrating and off
putting for readers to visit your site and discover that the page refuses to
load.
One way to find a
reliable web host is via a free service offered by WhoIsHostingThis.com. Find a high performance web host that load your web
pages fast and you’ll be on your way to impressing visitors by having a
consistently visible site.
It’s worth keeping in
mind that Google will penalize your website or blog in its search
rankings or blog if it takes longer than two seconds to load.
4. Advertise! Advertise! Advertise!
It always helps to get the word out about your blog, and the best
way to do that is to advertise. There are two main types of advertising; paid
and free.
Free Advertising
There are ways to advertise your blog without paying to do so. For
instance, word of mouth through social media. Obviously there are monetary
benefits to doing this. If you don’t already have one, get a profile set up on
Twitter, Facebook, Pinterest, Google+ – these are all free.
Getting involved in various groups that specialize in the topic
that is being addressed on your blog is a great way to get free advertising. If
you share other people’s posts through a few quick clicks on Twitter your own
content may well be shared in turn.
5. Submit the Blog to Search Engines
All of the major search
engines have dedicated link sites that allow users to submit URLs to their
engines. There are also directories
that you can submit your site to. This can be done manually, or services can be
hired to do the submissions for you. The results do not happen overnight.
Sometimes, it can take
weeks for the blog to show up. But it is a good way to get the search engines
to crawl it and pick it up in someoneís search results.
6. Use Tactics to Grab Your Readers Attention
When writing a blog
entry, think of something that could be unique to your site and useful to your
readers. Understandably, this can be tricky. But you could still write about
something that other bloggers have already covered, but make your version
exceptional and better than existing posts – perhaps take a different angle.
Develop a tone of
writing particular to you and your blog. This will make your content memorable
and personal. Also, make sure your posts are excellently researched to really
impress your readers.
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