If you spam other sources on the Internet, beware that Google
has human reviewers and if they find you attempting any unethical practice,
they will lower your blog’s ranking which may get unrecoverable in most cases.
So to improve your blog’s ranking in SERPs, you need to follow some ethical
ways which are recommended by almost all SEO experts. I have compiled a list of
some safe approaches which will contribute to increase your blog’s ranking
without putting it at danger.
Backlinks Aren’t Dead
Backlinks are the strongest indicator about any
content’s popularity and Google counts them while ranking content in SERPs. To
build backlinks, bloggers mostly spam other sources including forums and blogs
but that’s not an ethical way. I would recommend you to earn backlinks instead
of building them.
Now you may ask me how to earn backlinks? The answer
is, write original and helpful content, others will find it useful and will
link to it. In such a way, a natural backlink profile will be built. When
bloggers contact me via email and ask me how to improve their content’s
visibility in Google search, I tell them to “write helpful content“.
Promote Your Blog
An “intelligent” blogger asked me last week that
how to earn backlinks in beginning if no one knows your blog and Google also
doesn’t rank it? The question was really nice. In beginning, no one knows what
you are writing and your blog needs promotion. To promote your blog, write a
few guest posts, promote blog posts in social networks, join forums,
participate commenting on other blogs, submit your blog to directories and submit
PRs. This really helps in putting your content in front of the world. While
doing this, always be cautious that you aren’t spamming any source. For example
if you join a forum, participate the conversation there, set your blog’s URL as
signature and in such a way, you will earn some quality backlinks. But do it in
a limited count, as a lot of forum links with similar anchor text may invite
Google to penalize you.
When it comes to build backlinks in beginning,
never do it randomly. Consider the quality and relevancy of the source before
getting backlinks from it. You MUST not build backlinks from low quality
(spammed) or irrelevant sources.
Write Original and Helpful Content
I have seen several bloggers who copy and paste
content from other blogs. Recently, I noticed a new WordPress site where the
writer is copying all my posts. Google’s Matt Cutts have mentioned several
times that if the copying/pasting of text reaches the limit of spam, Google
will treat it with punishment by lowering the ranking.
Now if you want to see your blog at higher
positions in SERPs, you must write your own content.
Use Google Tools Properly
Google has provided webmasters with all needed
tools to keep an eye over their websites and blog’s performance in Google
search. Google Webmaster Tools, Google Analytics and Google AdWords Keyword
Planner are the most powerful tools which contribute a lot in improving your
content’s visibility in SERPs if you use them properly.
Be Regular in Writing
I have experienced that if you keep your blog
updated regularly, it puts very good effect on SERP ranking of your blog
content. Continues addition of fresh content brings Google bot again and again
to your blog and content is indexed faster. Although indexing isn’t connected
with SERP rankings, but it has been seen that regularly updated blogs do well
than those which are left untouched for a long time.
In addition to posting fresh content, try to increase
comments on your blog. The more people will participate commenting on your
blog, the more fresh content will be added. Google takes it as a strong
indicator of content’s popularity and thus ranking of the content improves in
SERPs.
Social Media, I Hate but it Works
I hate social networks and Facebook is the most
useless website of the world according to me where people spend hours for no
gain. But the reality is, all social traffic is not useless and some serious
visitors can be gained from social networks too. It has been proved that the
more your content is shared on social networks, the higher its positions are in
SERPs. Although all links from social networks are nofollow, still they are
counted. It means that social sharing indicates the popularity of the content
and Google takes it in account for defining SERP positions.
Do Link to Relevant Sources
A lot of outbound links aren’t recommended from
your blog posts but putting no external links is also not recommended. While
writing content, put at least one external backlink to any high quality source
on the web which contains useful information about the topic you are writing
at.
Blog Structure, Make it Easy to be Crawl
Google bots crawl over your blog and they grab
the content. If its navigation is poor or the template isn’t good, then it may
also lead to drop in ranking of your content in SERPs. To ensure that Google
bot crawls your blog effectively and grabs all information, use an SEO friendly
theme or template, build a good internal linking structure and build a clean
and effective navigation.
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